Nilesh Bansal, VP, Building & Program Innovation | GBI
As the world shifts toward a more sustainable future, building decarbonization has become a top priority for businesses, governments, and property owners. Reducing both operational and embodied carbon emissions isn’t just good for the planet—it’s a strategic financial move. By implementing energy-efficient systems, renewable energy solutions, and sustainable materials, building owners can achieve significant cost savings while enhancing property value and attracting eco-conscious tenants.
The return on investment (ROI) of building decarbonization is clear: it reduces operational costs, increases property value, and unlocks financial incentives. But how do you get started? That’s where the Green Globes Journey to Net Zero™ (JNZ) program comes in. This user-friendly, science-based certification program empowers building owners to evaluate their current performance, identify opportunities for improvement, and take actionable steps toward net zero.

Reducing Operational Costs: The First Step to ROI
One of the most immediate benefits of building decarbonization is reduced energy consumption. By upgrading to energy-efficient systems—such as LED lighting, optimized HVAC systems, and smart building technologies, owners can significantly lower utility bills. A well-sealed building envelope minimizes air leakage, reducing the strain on heating and cooling systems.
For example, replacing outdated HVAC systems with high-efficiency systems can lead to up to 30% savings on energy costs. These savings add up over time, often offsetting the upfront costs of upgrades within just a few years.
The JNZ program helps building owners identify these low-hanging fruit opportunities through its proprietary Net Zero Calculator. This tool evaluates energy use intensity (EUI) and carbon emissions, providing a clear roadmap for reducing energy consumption and optimizing performance.
The Long-Term Value of Low-Carbon Materials
While the initial costs of low-carbon materials—like recycled steel, bamboo, or low-carbon concrete—might be higher, they often result in long-term savings. Sustainably sourced materials reduce waste disposal costs, require less maintenance, and last longer. Designing for disassembly and reuse further minimizes future material costs.
The JNZ program encourages the use of life cycle assessments (LCAs) and environmental product declarations (EPDs) to evaluate the environmental impact of materials. By prioritizing low-carbon options, building owners can align with sustainability goals while reducing long-term expenses.
Attracting Tenants and Increasing Property Value
Sustainability is no longer a niche concern, it’s a key factor for tenants, investors, and buyers. Buildings that prioritize decarbonization are more attractive to eco-conscious occupants and can command higher rental rates. Additionally, properties with green certifications like JNZ often see increased market value, making them a sound long-term investment.
The JNZ program’s third-party certification provides transparency and credibility, showcasing a building’s commitment to sustainability. Achieving Recognition (50-99% reduction in EUI or carbon emissions) or Certification (100% reduction) can set a property apart in a competitive market.
Financial Incentives: Reducing Upfront Costs
State and local governments are increasingly offering incentives for decarbonization efforts, including tax credits, grants, and rebates. These programs reduce the initial cost burden and accelerate the payback period, making decarbonization an even more attractive investment.
The JNZ program aligns with these incentives by helping building owners meet eligibility requirements. By achieving Recognition or Certification, owners can demonstrate their commitment to sustainability, unlocking access to financial benefits.
Green Globes Journey to Net Zero™: Your Partner in Building Decarbonization
The Green Globes Journey to Net Zero™ program is designed to make decarbonization accessible and achievable for all building types, whether they’re just starting their journey or have already made significant progress. Here’s how it works:
- Baseline Assessment: Evaluate your building’s current energy use and carbon emissions using the JNZ Net Zero Calculator.
- Third-Party Review: Expert assessors provide detailed feedback and recommendations for improvement.
- Progress Tracking: Continuously monitor performance to stay on track toward net zero.
- Recognition and Certification: Achieve Recognition for 50-99% reductions or Certification for 100% reductions.
The program’s transparent, science-based approach ensures that building owners have the tools and support they need to succeed.
The Bottom Line: A Sound Investment
Building decarbonization isn’t just about reducing emissions—it’s about creating value. From lower energy costs and increased property value to attracting sustainable tenants and unlocking financial incentives, the ROI of decarbonization is clear.
The Green Globes Journey to Net Zero™ program makes it easier than ever to get started. By providing a clear roadmap, expert guidance, and third-party certification, JNZ empowers building owners to achieve their sustainability goals while reaping financial rewards.
Take the First Step Today
Ready to evaluate your building’s performance and start your journey to net zero? Learn more about the Green Globes Journey to Net Zero™ program and discover how it can help you achieve both environmental and financial success.